About Us

At EEDA, we celebrate the essence of womanhood with a collection that speaks volumes of praise, purity, and unparalleled elegance. Born from the heart of Varanasi, a city woven into the fabric of India's rich cultural tapestry, EEDA stands as a beacon of luxury, blending the timeless heritage of Benaras fabrics with the innovative visions of contemporary design. Our name, EEDA, translates to "praise" in the vernacular, embodying our mission to adorn women in attire that praises their individuality, strength, and grace.

Our Philosophy

Our philosophy is simple yet profound - to offer luxury wear that resonates with the modern woman while keeping alive the cultural heritage that defines and enriches her. We believe in the purity of creation, the richness of tradition, and the importance of sustainability. Our collections are a testament to the designer touch that marries luxurious Benaras fabrics with modern silhouettes, celebrating the contemporary woman who values her roots.

The EEDA Experience

EEDA is more than just a fashion label; it's a journey into the heart of India's textile legacy, reimagined for the woman of today. Each piece in our collection is crafted with the utmost care, embodying the rich heritage and meticulous craftsmanship that Benaras is known for. From the selection of the finest fabrics to the last stitch, our designs are infused with a designer touch that ensures uniqueness and sophistication.

Where we are placed

Eeda is available at Tussar, Maldahiya, Varanasi — a multi-designer store housing contemporary Indian labels. Visitors looking for designer boutiques in Varanasi can explore Eeda’s collection of modern Banarasi outfits here.

The brand is also stocked across select multi-designer stores in India:

Delhi —  Agashe, Anantam
Mumbai — Bhartis, Seema Singh, Sartori
Ahmedabad — Monsoon
Surat — Ajilihya
Amritsar — House of Labels
Kochi — Trove

Eeda focuses on contemporary silhouettes in Banarasi and brocade fabrics — from co-ord sets and skirt sets to occasion wear designed for weddings, cocktail evenings and formal gatherings. It is among the few labels in Varanasi offering a modern, design-led approach to Banarasi textiles.

Find Eeda at Tussar when in Varanasi, or explore the collection online at eeda.in and on Instagram at instagram.com/eeda.in.