Press & Media
Digital Feature · October 2026
Harper’s Bazaar India
Homegrown labels that should be on your shopping list this festive season
Eeda is one of ten homegrown labels in Bazaar’s festive edit, under the title “For Banarasi beyond the saree”: a Varanasi-born label taking Banarasi silk and brocade into contemporary silhouettes, and an alternative to the conventional lehenga. By Natasha Kittur.
The piece Bazaar chose to showSilsila Silk Leaf Motif Kurta Set, Blue
Shop the look
Print Feature · April–May 2026
Femina India
Women-Led Labels, Changing the Style Game
Femina’s Showcase on women-led labels recognises Eeda for its Varanasi roots, handwoven silks and metallic tissues, and the Agneya collection, described as balancing heritage craftsmanship with architectural cuts.
Print Feature · March 2026
Perfect Woman
Women’s Day issue: women founders on impact, belief and truth
Founder Aditi Shah on moving from IT engineering into fashion, why ambition needs no justification, and the patience it takes to build a brand.
Digital Feature · 7 March 2026
Outlook India
Women Who Lead: Power, Purpose & Progress
Outlook’s Women’s Day feature profiles founder Aditi Shah for blending Varanasi’s heritage textile legacy with contemporary silhouettes. By Manish Saini.
Digital Feature · 9 February 2026
Indulge Express
Focusing on a strong aura, Agneya is a celebration of warmth woven in silk and gold
The New Indian Express’s lifestyle magazine on Agneya, Eeda’s collection inspired by agni, the sacred fire: Banarasi silk, chanderi and tissue in clean, modern silhouettes, in ember, rust and muted gold. By Sakshi Kaithwas.
Digital Feature · 1 February 2026
Indulge Express
How Banarasi Chanderi is redefining festive wardrobes
On Gulnaar, Eeda’s collection in handwoven chanderi with hand-appliqué detailing, from a Varanasi label whose name means “praise”.
Digital Feature · 16 January 2026
Harper’s Bazaar India
Sophisticated, cool, and anything but trendy — here is the fashion news we can’t stop talking about
Bazaar’s fashion news round-up presents Eeda as a Varanasi-based label, founded by Aditi Shah, bringing traditional Banarasi textiles into contemporary wardrobes. By Santya Ahuja.
Partner Feature (sponsored) · 26 December 2025
The Tribune
Year-End Review: Key Business Lessons Entrepreneurs Learned in 2025
Founder Aditi Shah is profiled among entrepreneurs sharing lessons from 2025, on her move from IT engineering to a Varanasi label working in handloom silks and chanderi.
Print + Digital Feature · June–July 2025
Darjee
Herstory Woven in Benaras: EEDA’s Women, Weaves, and the Power of Praise
A multi-page exclusive on Eeda’s roots in Benaras, its contemporary silhouettes, and the idea of quiet, intentional luxury.
Print Feature · 2025
Marwar
A curated multi-designer editorial
Eeda’s Gulnaar appears alongside leading Indian designers in Marwar’s edit of contemporary festive silhouettes.
