Press & Media
Femina India — Showcase Feature
Women-Led Labels, Changing the Style Game
Print Feature · April–May 2026
Featured in Femina's exclusive Showcase on women-led labels reshaping Indian fashion. Eeda was recognised for its Varanasi roots, handwoven silks and metallic tissues, and the Agneya collection — described as balancing heritage craftsmanship with architectural cuts.
"Eeda creates occasion wear that feels powerful yet effortless; made for women who carry tradition with clarity and confidence."
Outlook India — Women Who Lead: Power, Purpose & Progress
Digital Feature · March 7, 2026
Featured in Outlook India's curated Women's Day initiative spotlighting women leaders across entrepreneurship, fashion, and the creative economy. Aditi Shah, Founder of Eeda, was recognised for redefining modern Indian fashion by blending Varanasi's heritage textile legacy with contemporary silhouettes.
"Be yourself, always. Do what you love, build around it, and be where you feel supported — because when you feel seen, you show up every morning ready to make a difference."
Read the full feature on Outlook India →
Harper’s Bazaar
EEDA featured in Harper’s Bazaar’s fashion news
Digital Feature · Jan 2026
A Harper’s Bazaar feature spotlighting EEDA among labels shaping contemporary Indian fashion.
Darjee — Exclusive Feature
Herstory Woven in Benaras: EEDA’s Women, Weaves, and the Power of PraisePrint + Digital Feature · 2025
A multi-page editorial exploring EEDA’s roots in Benaras, contemporary silhouettes, and the idea of quiet, intentional luxury.
Click to view the entire feature
Marwar
EEDA featured in a curated multi-designer editorial
Print Feature · 2025
EEDA featured alongside leading Indian designers in a Marwar editorial spotlighting contemporary festive silhouettes.
Print editorial feature.
The Tribune
Founder feature — Aditi Shah
Editorial Feature · 2025
EEDA’s founder, Aditi Shah, featured in The Tribune.
Editorial feature.